Vintage advertising poster by Leonetto Cappiello.
Leonetto Cappiello (9 April 1875 – 2 February 1942) was an Italian and French poster art designer and painter, who mainly lived and worked in Paris - now often called 'the father of modern advertising because of his innovation in poster design. The early advertising poster was characterized by a painterly quality. Cappiello, like other young artists, worked in a way that was almost the opposite of his predecessors. He was the first poster artist to use bold figures popping out of black backgrounds, a startling contrast to the poster's early norm.
Museum-quality poster made on long-lasting semi-glossy (silk) paper.
- Paper-weight: 170 gsm / 65 lb.
- Shipped in sturdy packaging protecting the poster.
Frame not included.