Leonetto Cappiello Poster - La Fraisette

Delve into the vibrant world of Leonetto Cappiello's "La Fraisette," an iconic poster that captures the essence of vintage French advertising. This piece offers a glimpse into the fusion of art and commerce during the transformative Belle Époque era.

"La Fraisette" showcases Cappiello's signature style of marrying bold imagery with lively colors. Central to the poster is a prominently featured strawberry, rendered in a rich, deep red that immediately draws the viewer's eye. The fruit's green foliage contrasts sharply with the red, highlighting Cappiello's adeptness at using complementary colors to create visual depth. The playful typography, reminiscent of early 20th-century advertising, adds a layer of charm and nostalgia to the artwork.

Leonetto Cappiello, renowned for revolutionizing product advertising, elevates the humble strawberry in this work. By positioning it as the focal point, he doesn't merely present a fruit but offers an emblem of vivacity and sensory delight. This was the genius of Cappiello: his ability to transform everyday objects into vibrant visual spectacles.

"La Fraisette" serves as a historical marker of a period when posters became an essential medium for product promotion. Advertising, during this time, transitioned from mere information dissemination to an art form in its own right. This poster, with its vivacious color palette and evocative imagery, stands as a testament to this transformative era.

For those who appreciate the intersection of art and history, "La Fraisette" is not merely a decorative item. It reflects the zeitgeist of a bygone era, capturing the optimism and creativity that characterized early 20th-century France. This piece resonates not just for its visual brilliance but as a representation of a time when artistry and commerce harmoniously coexisted.

Leonetto Cappiello's "La Fraisette" serves as a gateway into the world of vintage French advertising, providing a rich, sensory experience. It invites viewers to appreciate the nuances of early commercial art, to understand its evolution, and to recognize its influence on contemporary design. Within its vivid imagery and captivating design lies a rich tapestry of historical and artistic significance.


Museum-quality poster made on long-lasting semi-glossy (silk) paper.

- Paper-weight: 170 gsm / 65 lb.

- Shipped in sturdy packaging protecting the poster.

Frame not included.